← All worlds

草莓原野 · A Yumgaafe world

Strawberry Field

Sun on the leaves, the first sweetness of the day.

A hidden hillside field where berries are never rushed — they ripen at their own pace, in their own time.

Joy · Patience · Perfect timing

Strawberry Field — storybook landscape

The Place · 此地

A small landscape, slowly walked.

Deep in the hills, the keeper never hurries his strawberries. He waits for sun, breeze and dew to do their slow work, until Emma arrives to pick them at their fullest, truest sweetness.

Strawberry Field — a quiet vignette
Strawberry Field — Emma enjoying the coffee
Strawberry Field coffee pouch

The Coffee · 此味

The taste of Strawberry Field.

Mood direction · 心境

Joy · Patience · Perfect timing

Short story

Emma and the Strawberry Field

Deep in the hills, there was once a hidden strawberry field.

The berries there did not rush to ripen beneath the blazing sun. Quietly, they matured in their own time, touched by sunlight, evening breezes, and morning dew.

The keeper of the field never hurried them. He waited for every berry to reach its truest sweetness. He waited until the season was exactly right, and until Emma came to pick the strawberries at their fullest ripeness.

Picked too early, the berries turn sour. Forced to ripen, they lose their natural flavor.

Only by following the seasons, and growing at their own pace, can they become sweet, pure, and whole.

People are not so different. Life has its own rhythm. There is no need to rush, and no need to worry.

Wait patiently, and one day, you will meet the sweetness that was meant for you.

Flavor direction
Strawberry · Cherry · Soft chocolate · Creamy sweetness
Producer note
A Yumgaafe blend built from our own production and trusted partner coffees.
Excelsa signature
Carries a quiet touch of Excelsa, adding curiosity beneath the bright sweetness.
Format
Whole bean or ground coffee · Retail pack

Brewing · 冲煮

Three steps, drawn slowly.

01

Grind medium-fine

Aim for table salt; let the berry notes through.

02

Bloom 30 seconds

Twice the coffee's weight in water at 94°C.

03

Pour in three waves

Finish around 2:30. Wait a breath before sipping.

In this world

Who you'll meet here.

Emma storybook character card

The one who finds the worlds

Emma

Emma is the first doorway into Yumgaafe. She follows quiet signs, notices hidden sweetness, and turns every coffee into a place someone can feel.

She brings wonder, curiosity, and the feeling that ordinary days may still contain secret worlds.

Duda storybook character card

The friend who shares the secret

Duda

Duda carries warmth into the Wonderland. She knows that the best discoveries are not meant to be kept alone, and she turns private joy into something shared.

You'll meet her in Lychee Fever, where friendship becomes the sweetest part of the story.

Follow the wonderland

Be the first to know
where Emma walks next.

One letter every season. New worlds, new drops, the occasional small drawing. No noise, ever.

Signups reach the studio at contact@yumgaafe.com.