草莓原野
Strawberry Field
Sun on the leaves, the first sweetness of the day.
A hidden hillside field where berries are never rushed — they ripen at their own pace, in their own time.
Joy · Patience · Perfect timing
A Chinese specialty coffee atelier
Enter Emma's
Wonderland.
Every new coffee is a small world. One curious girl, walking softly into each one. Yumgaafe is a brand drawn by hand and roasted by patience.
The Wonderland Map
A drawn world, in six quiet places.
Each coffee opens a region. Trace the map and step into the one that finds you.
Strawberry Field
草莓原野
Joy · Patience · Perfect timing
Cocoa Grove
可可树丛
Comfort · Warmth · Slow transformation
Vanilla Nutwood
香草密林
Safety · Stillness · Being gently held
Osmanthus Rain
桂花落雨
Calm · Nostalgia · Gentle companionship
Sunmelon Meadow
暖阳瓜田
Ease · Innocence · Steady summer joy
Lychee Fever
荔枝醉芳野
Friendship · Shared joy · Sweet obsession
Featured Coffee Worlds
Six drops, six small fables.
Each release is a place. A short story you can taste, brew, and keep.
可可树丛
Cocoa Grove
Bark, leaf, and the dark hush before the rain.
A quiet grove where chocolate begins as a hidden fruit, then becomes something deeper through patience, craft, and care.
Comfort · Warmth · Slow transformation
香草密林
Vanilla Nutwood
A small road, a soft wind, and nothing in a hurry.
A peaceful nut grove where closed shells wait in stillness — they cannot be forced, only listened to, until they yield.
Safety · Stillness · Being gently held
桂花落雨
Osmanthus Rain
Gold falling, slow as a held breath.
A secret garden where tiny golden blossoms fall like a soft, unending rain, leaving a fragrance impossible to forget.
Calm · Nostalgia · Gentle companionship
暖阳瓜田
Sunmelon Meadow
Noon, a long table, and a slice still cold from the river.
An open meadow where sunlight lingers and round melons rest peacefully in the grass — warm outside, cool within.
Ease · Innocence · Steady summer joy
荔枝醉芳野
Lychee Fever
A summer night, a paper fan, fruit cold from the well.
An orchard kept secret for years, opened one warm afternoon as a gift between dear friends.
Friendship · Shared joy · Sweet obsession
Inhabitants
The small company of the wonderland.
A girl, a roaster, two friends, and one distant king. Each one drawn by the same patient hand.
The one who finds the worlds
Emma
Emma is the first doorway into Yumgaafe. She follows quiet signs, notices hidden sweetness, and turns every coffee into a place someone can feel.
She brings wonder, curiosity, and the feeling that ordinary days may still contain secret worlds.
The friend who shares the secret
Duda
Duda carries warmth into the Wonderland. She knows that the best discoveries are not meant to be kept alone, and she turns private joy into something shared.
You'll meet her in Lychee Fever, where friendship becomes the sweetest part of the story.
The small hero of the map
Danny
Danny brings movement, courage, and playful bravery to Emma's Wonderland. He makes the world feel wider, more adventurous, and just a little more possible.
He brings courage, motion, and the joy of running toward the next chapter.
The keeper of the roast
Yoyo
Yoyo understands how fruit, memory, heat, and patience become coffee. He does not explain too much; he simply knows when the world is ready to be transformed.
You'll find him near Cocoa Grove and The Forgotten Tree, where hidden things become flavor.
On the horizonSome figures are kept at a distance — politely, deliberately. The Red King appears only on far hills, and only in stories that need his quiet weight.
The rule that makes wonder stranger
The Red King
The Red King brings ceremony, tension, and a little mischief to Wonderland. He reminds us that every soft world needs a few rules, a little theater, and one figure watching from the court.
He brings contrast, collectible drama, and the feeling that the map still has secrets.
Champion Series · 世界冠军系列
Two coffees, designed by a World Champion.
A collaboration with Taufan Mokoginta, 2025 World Coffee Roasting Champion and Yumgaafe ambassador. Two exclusive blends, roasted to his exact profile.
世界冠军瑰夏拼配豆
Gesha Blend
A bright, floral blend that drinks like a slice of strawberry cheesecake.
- Tasting notes
- Strawberry cheesecake · Chocolate · Caramel
- Origin
- Ethiopia · Heirloom & Gesha
- Process
- Washed
- Roast
- Medium–dark
Read the full story →
世界冠军大师拼配豆
Master Blend
Taufan's signature cup — round, buttery, deeply comforting.
- Tasting notes
- Butter cookies · Chocolate · Caramel
- Origin
- Colombia · Brazil · Indonesia
- Process
- Washed
- Roast
- Medium–dark
Read the full story →
Roasted in small batches. Co-developed with WCRC 2025 Champion Taufan Mokoginta — exclusively for Yumgaafe.
Wave One · Collectible Packaging
Every bag carries a piece of the map.
Before the digital doorway opens, Yumgaafe begins in your hands. Each coffee includes a small illustrated World Card from Emma's Wonderland: a place, a feeling, a brewing ritual, and one fragment of the growing story.
- Find
Open the bag
Inside each pack, a small illustrated World Card waits, tucked beside the beans.
- Turn
Read the chapter
A short passage on the back — a place, a feeling, a moment from Emma's Wonderland.
- Brew
Follow the ritual
A calm brewing note drawn by hand for that particular world. Times, temperatures, quiet.
- Keep
Collect the map
Card by card, world by world, Emma's Wonderland begins to take shape on your shelf.
Strawberry Fields
草莓原野
Sunmelon Meadow
暖阳瓜田
Osmanthus Rain
桂花落雨
Lychee Fever
荔枝醉芳野
Cocoa Grove
可可树丛
Vanilla Nutwood
香草密林
Wave One · Six worlds, six cards to collect
Journal · 手记
